- brand name
- Markenname
Deutsch-Russische Wörterbuch der Redewendungen mit Adjektiven und Partizipien. 2013.
brand name
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brand-name — adjective Date: 1949 1. of or relating to a brand name < brand name products > 2. having a well known and usually highly regarded or marketable name < brand name authors > < the…party lacks brand name guests or good food Ryan Lizza > … New Collegiate Dictionary
brand name — noun Date: 1922 1. an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark 2. one… … New Collegiate Dictionary
List of brand name food products — This article is about brands, for a list of companies see List of food companies See also This article is a list of Brand Name Food products and related brands, the brands are grouped by the type of product. Breakfast cereals See List of… … Wikipedia
List of brand name soft drinks products — This article is a list of brand name soft drinks products. Please note in some cases the relevant article is the parent brand or brandfamily, for example, for Barq s Red Crème Soda look for Barq s in the listbelow. See Also: List of soft drinks… … Wikipedia
List of brand name confectionery products — See Also: This article is an alphabetic list of brand name confectionery products. A *After Eight **After Eight Eggs **After Eight Grand Marnier Straws **After Eight Bitesize *Amazin Fruit *Amazin Raisin bar *Anglo Bubbly *Ashbury **Ashbury… … Wikipedia
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… … Wikipedia
Brand awareness — is a marketing concept that refers to a consumer knowing of a brand s existence; at aggregate (brand) level it refers to the proportion of consumers who know of the brand.Measurement driven conceptualizationBrand awareness can be measured by… … Wikipedia
Brand piracy — is the act of naming a product in a manner which can result in confusion with other better known brands. It can occur with either partial integration of the name of the better known brand, or simply by changing the spelling of the product s name … Wikipedia
Brand licensing — is the process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by… … Wikipedia
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
